Our Story

"NO DREAM IS TOO BIG, NO DESTINATION IS OUT OF REACH"

Zahra Khan is the sole founder of two of London’s best-loved culinary destinations – Feya Café and DYCE. At just 29 years of age, she is a mother of two daughters, an exemplary graduate of the iconic Tante Marie Culinary Academy and a pioneer in the movement towards female equality in business.

 

She opened her debut eatery Feya Café on Bond Street just months after the birth of her first daughter in 2018. Following unprecedented success, the award-winning DIY dessert parlour and interior masterpiece DYCE was opened in quick succession, followed by flagship Feya Knightsbridge in December 2019.

 

Combining two of Zahra’s loves, both Feya Café and DYCE channel a beautiful blend of art and food to create an escape for those visiting to unwind and dine on colourful artistic dishes in an enchanting setting.

Photo-060.jpg
CFD59B06-6A32-49E5-9B2B-AC4206672B8C.JPG

Her extraordinary talents as an entrepreneur, chef and mother have earned her nominations for the NatWest Everywomen Awards 2020 (The Artemis Award), London Business Mother of the Year 2020 (Venus Awards), Business Owner of the Year and Businesswoman of the Year (National Women's Business Awards 2020) and Young Entrepreneur of the Year 2019 (Federation of Small Businesses UK).

 

Originally from Pakistan, Zahra knows first-hand how heavy the weight of tradition sits on Asian women’s shoulders. She was fighting on two fronts: against the traditions of her culture and the stereotypes set out by a society determined to pigeonhole Asian women as home cooks, not industry-leading chefs.

 

Zahra now employs a 75% female workforce across her three restaurants, but she knows there’s still a wealth of untapped talent in underrepresented communities.

 

Empowering women just starting on their career path, Zahra has now established the Feya Cares initiative, with 10% of profits from sales going to the Young Women’s Trust. Learn more about Feya Cares here.

​ Ambitious, fearless and uncompromising in her vision for her business and the industry, Zahra Khan is the one-woman powerhouse that’s changing the face of London’s restaurant scene forever.

 

Zahra and the rest of the Feya team are proud to have worked and collaborated with many brands, organisations and charities. From hosting events, to catering events, Feya continues to bring joy and inspiration to all their partners.

Our Values

FOOD MADE WITH LOVE

3.png

Feya is a health-conscious brand, meaning that we try to ensure that every dish is made with the healthiest and organic ingredients.

We are free from artificial flavours and colouring.

We have dishes that are vegan, gluten-free and vegetarian.

Our drinks have alternative milk options.

We believe in making something for everyone.

ZERO WASTE

Sustainability is an important value at Feya. 

Our team stands against food waste, and as a result, we are partnered with OLIO and Too Good To Go to drive us towards a zero waste brand, and give our food to those in need.

1.png

DIVERSITY

We have a team full of diverse people.

They come from 8 (and counting!) different countries.

 

Our team shapes our brand, and we welcome people from everywhere - no matter where you're from, your gender, your beliefs, everyone is welcome.

 

Inclusivity is key.

womenempowerment.png

WOMEN

EMPOWERMENT

Feya is proud to have a wonderful team of women/men/non-binary individuals. 

Women empowerment is important to us and we have a growing team of women from all over the world.

Feya strongly stands with the United Nations Sustainability Goal 5:

ACHIEVE GENDER EQUALITY AND EMPOWER ALL WOMEN AND GIRLS. 

2.png