Our Story


The story of Feya begins with founder Zahra making her first cake when she was 8. Her love for baking and art flew her from Canada to London four years ago to study at Gordon Ramsay’s Tante Marie Culinary Academy.

After graduating, Zahra Khan fulfilled her professional dream of becoming a chef.

From the flowery decoration to the delicious brunch menu, Zahra worked hard to the day she opened the doors of ‘Feya Café’ in June 2018 - a few months after giving birth to her first daughter Sophia, who inspired the name Feya.

WhatsApp Image 2020-05-28 at 9.43.50 PM.

The success of the cafe was outstanding and allowed Zahra to open a second cafe in Knightsbridge a year later. The lavender-themed cafe is three times the size of Feya Marylebone, and remains a place where indulgence and self-care are celebrated. 


2019 was also the year she became a mother for the second time, weeks after she opened DYCE london, a DIY dessert shop next to Feya Oxford Street. 

Zahra took the bold step of fulfilling two of her life-long dreams of becoming a mother and opening her own business.

Our team is also proud of working for a company with ethical and sustainable values.


Feya stands against food waste and partners with food-sharing organisations like Too Good To Go and OLIO. Feya Knightsbridge’s launch event was in partnership with the British Heart Foundation.


Driven by her passion, Zahra has been running on nothing but adrenaline, coffee, support from her family and team. She remains focused, dedicated and motivated to make Feya a brand people love.

We are proud to have worked, collaborated and partnered with these brands. We look forward to work with many more wonderful brands in the future.

If you have an enquiry, or would like to work/collaborate with Feya, please visit the links below.

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© 2018 - 2019 Feya, London. All rights reserved.